Platform 5.3
Studio 1.3

Today, we have a fresh bouquet of changes to brighten your day. Keep reading or watch the video below to enjoy. 💐

Screenshot of the Webex Events Platform. The screenshot is linked to a Wistia video.

Registration Page Tracking

Finding marketing campaigns that work, drive traffic to your event website, and boost registrations are a great way to make sure your events are a success. For registration, key data points like unique page views, average duration spent on the website, bounce rate, conversion rate, campaign source, and more are all critical insights to manage a marketing budget, increase conversions, and achieve event revenue goals.

Until now, you probably used outside tools that didn't talk to Webex Events to get this information. Today, we're happy to announce that we now support Google Analytics (GA4), Meta Pixel, LinkedIn Insight Tag, and Google Tag Manager analytics tools.

Screenshot showing the Promote > Marketing menu and the Page Tracking section.

Setup is easy! Simply add the tracking code from your analytics tool to the Webex Events platform. As attendees start interacting with the Registration page, review data in the analytics tool as it rolls in.

💡 Keep in mind, using these options may affect consumer privacy compliance. Consult your privacy team and the laws that apply to your locality.

To learn more, read our article about UTM data and page tracking.

Studio Recordings in Video Center

When we designed the Webex Events Production Studio, one of the key goals was to provide Webex Events customers with the most integrated live streaming solution possible. In our efforts to integrate the Studio more and more deeply into the Webex Events experience, live stream recordings from the Webex Events Production Studio are now added to the Video Center automatically.

This change introduces two new pages in the Video Center — Uploads and Recordings.

Screenshot showing the Video Center's recordings page.

This means that using session recordings for Simulive and Video on Demand (VOD) content is even easier! When selecting a video file for Simulive or Video on Demand, the drop-down now shows video files separated into 'Uploads' and 'Recordings' sections.

Screenshot of the Edit Live Stream modal. The Video File drop-down is expanded, and the Uploads and recordings labels are indicated.

For more details on using Webex Events Production Studio recordings as Simulive and VOD content, read our Video Center article.

Closed Captions & Translations for Speakers, Sponsors, Exhibitors, and Custom Lists

A couple of months ago, we introduced the ability to add machine-translated Closed Captions & Translations to any video you upload to the Video Center. Attendees watching a video in a Session or Live Stream feature can toggle captions on, just like they can when watching a live stream.

In our continuing efforts to make events inclusive and accessible for everyone, attendees can now toggle on Closed Captions when watching Video Center uploads in Speakers, Sponsors, Exhibitors, and Custom List items.

Learn more about this free service in our Webex Events Closed Captions & Translations article.

Table and Button Design Update

Is it just me, or is it...rounder in here? And maybe...tidier? 🤔

As of today, you'll notice that most buttons in the Webex Events platform now have rounded edges. 🟠 We've also done lots of work to make all the tables in the platform cleaner, tidier, and more consistent with the Webex part of our name.

Screenshots showing the old and new designs for tables and buttons.

This purely cosmetic update to our platform doesn’t introduce any new functionality, and it doesn’t affect the attendee experience on the Web App or Mobile App.

That's all for today, folks! Head over to the Webex Events Platform and explore these new changes for yourself. Not a customer yet? We'd love to give you a demo!