Product Update: UTM Parameters, Event Code Improvements, and More
If you thought we'd rest on our laurels for a bit after releasing the new Socio Onsite product last week, then you don't know us very well yet. 😉 We're pleased to announce several improvements to the Socio Platform and some quality of life improvements for attendees, too! Let's take a look. 👀
If you purchase online ads to drive your Socio Registration sales, this update is for you! Urchin Tracking Module (UTM) parameters – sometimes called URL parameters – can help you understand the effectiveness of your ads.
In your Socio Registration event under Promote, you'll see the Marketing option. When you click this option, a modal launches where you can enable UTM parameters. Enabling these lets Socio track users through the registration process and capture the UTM data you configured with your ad provider.
For a complete look at how to use UTM parameters in your Socio Registration event, check this out.
Event Code Improvements
When you set up your Socio Event App, one of the first things you do is select a Privacy Setting that determines the security level of your event. Previously, the minimum number of characters you could enter was 3. We've now increased this to 4 to improve security.
With the new minimum character requirement, we've also added new behavior when attendees enter an Event Code to access an event. To prevent brute force entry into your event, attendees must now wait 5 minutes to try again after 5 failed Event Code entries.
After 5 minutes is over, each subsequent incorrect try increases the timeout by 5 minutes. To learn more about Privacy Settings, check this out. After 6 incorrect tries, the wait is 10 minutes. After 7, the wait is 15 minutes, and so on.
Interactive Attendee Names/Images on Mobile
We're always looking for ways to increase Attendee engagement and make it easier to connect. In the Mobile App, attendees can now tap on another attendee's name or profile image within an Agenda session or Live Stream chat to open their profile. If the attendee isn't yet a connection, the user can send a connection request. 🤝
When attendees are watching a live stream on the Web App and click away to a different feature, the live stream continues to play in a smaller frame at the bottom right corner of the screen. Previously, this Picture-in-Picture (PiP) display was static and couldn't be moved by the user.
Now, attendees can click and drag the PiP frame anywhere they like! For more on live streaming with Socio, check this out.
We're happy to keep rolling out new features and updates. As always, keep the feedback coming, and we'll keep listening! 👂